...is a logical fallacy when inappropriately applied. For example, your favorite personality endorses a toothpaste. Unless this personality is your dentist, they don't know what they are talking about. As I learned it, generally this means that you have deified someone so that they become an expert in anything. It's analogous to the fallacy of going from the specific to the general. You see two people walk by and they are both men, so you generalize that all people are men. The specific (two male persons in front of you) becomes general (all persons). .
..and since we're on the subject of Bill Gates. Although, it isn't Bill, it's what other people say. Like his official biographer (this guy must really need the dough). Or the news anchor on CNN. If it weren't for Bill, Apple would have gone under long ago. Bill saved the world with Microsoft. Bill says the moon is made of green cheese. Bill, Bill, Bill.....
well, you get it. i hope.
me, I'm going to sit back and do nothing and wait for Bill to save me.